Eyal and I recently talked with Meredith Price Levitt from the Jerusalem Post about Picapp, its origin, value and how we see it developing further.
“… How does Picapp provide more than 20 million high-end copyrighted files from companies like Getty Images and Corbis and license them at no cost to themselves or bloggers?
Therein lies the revolutionary part. By exchanging content for advertising space, they are essentially paying for the images through on-line advertising. Instead of giving publishers and bloggers an image that can be stolen or misused, Picapp provides a link that allows users to paste the image of their choice - (with an advertisement underneath) - into their page or blog. Through this link, Picapp tracks images that are being used on-line and receives revenue from the advertising rather than the bloggers or publishers having to pay for expensive rights.”
Click to read the rest of the article.
2 Comments
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